■ 111 Cecil Street,
‘Schnitz’ restaurants will be well known to all Victorians as one of the fastest growing franchises in Australia. The CS team is Schmitz’s preferred consultant to run town planning applications for their stores through council. This corner site in South Melbourne is opposite south Melbourne markets and is also heritage listed.
Heritage listed buildings in the City of Port Phillip are treated very conservatively by Councils planning department so any large signage or external fixtures such as awnings or even painted logos on the building will not be allowed by Council. The rationale behind this is that they do not want anything that could detract from the heritage significance of the building as experienced by the average passer-by on the street.
The CS planning team had to work diligently with the Schnitz branding team to broker an outcome that meant the restaurant was easily recognisable to its customers from the outside and did not erode the heritage significance of the building. The result was the approval of the application and the restaurant opened its doors in 2015.