■ Porsche,109 Victoria Parade,
Collingwood
Prestigious car manufacturers Porsche completed an upgrade and extension of their flagship dealership in early 2024.
CHALLENGE
Demolition of the entire façade as well as an upper floor extension of the large structure created concerns from the council and public about the number of increased daily victors to the busy centre as well as amenity impacts of a larger building.
SOLUTION
Our team worked in a collaborative effort with Porsche head office and the nominated architects to incorporate adjustments to the external facades to soften the impacts increase the permeability in the façade design and reduce the overall impact of the proud built form from neighbouring interfaces.
date of completion
July 2024
Council
City of Yarra
Builder
Hacer
Architect
Startari