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Telstra flagship store, 246 – 260 Bourke Street, Melbourne

Telstra were upgrading their flagship store on the Bourke Street mall and required council approval for the signage and associated fitout. The proposal included a number of interactive and animated signs along the footpath level.

CHALLENGE

Melbourne Council objected to the use of interactive digital touch screens on the street level because of the hazard they could create when people stopped to interact with the device.

SOLUTION

Our experts led the negotiations with the council on behalf of Telstra to relocate the touch screens to within the shop but remaining highly visible from the public realm. This outcome meant Telstra could retain their ability to attract customers into the store but also resolved councils concerns about pedestrians stopping on the footpath.

date of completion
December 2015
Council
City of Melbourne
Builder
Pro Build
Architect
Geyer

“The CS team done a great job on my objection to Stonnington City Council – finishing the job in twenty four hours.”

GRANT HAZELL