■ Telstra flagship store, 246 – 260 Bourke Street, Melbourne
Telstra were upgrading their flagship store on the Bourke Street mall and required council approval for the signage and associated fitout. The proposal included a number of interactive and animated signs along the footpath level.
Melbourne Council objected to the use of interactive digital touch screens on the street level because of the hazard they could create when people stopped to interact with the device.
Our experts led the negotiations with the council on behalf of Telstra to relocate the touch screens to within the shop but remaining highly visible from the public realm. This outcome meant Telstra could retain their ability to attract customers into the store but also resolved councils concerns about pedestrians stopping on the footpath.